Group Marketing Manager
Insurance Australia Group (IAG) is the parent company of an international general insurance group, with operations in Australia, New Zealand, the United Kingdom and Asia. Its current businesses underwrite over $9 billion of premium per annum, selling insurance under many leading brands including NRMA Insurance, CGU, SGIO, SGIC and Swann (Australia); NZI, State and AMI (New Zealand); Equity Red Star (UK); and Safety and NZI (Thailand).
I am a strategic, customer focused and commercially oriented senior marketing professional with over 10 years experience across all aspects of marketing, including CRM, Brand, Content, Digital, Product, Acquisition and Customer Engagement. I am passionate about putting the customer at the heart of what we do and with this I possess a proven track record in marketing strategy development and implementation of consumer insight and data driven programs and initiatives that deliver on business objectives and strategy. I am also experienced in leading, motivating and mentoring direct and virtual teams and have demonstrated ability to build effective relationships with people at all levels within an organization as well as with external partners. Specialties: Marketing strategy, customer analytics and segmentation, insights and customer data management, marketing communications, integrated campaign management, ATL, BTL/CRM and digital marketing, performance measurement, data modelling, agency relationship management, senior stakeholder management, budget management, campaign implementation and project management.