Brent Smart Email Address

Chief Marketing Officer

Insurance Australia Group (IAG) is the parent company of an international general insurance group, with operations in Australia, New Zealand, the United Kingdom and Asia. Its current businesses underwrite over $9 billion of premium per annum, selling insurance under many leading brands including NRMA Insurance, CGU, SGIO, SGIC and Swann (Australia); NZI, State and AMI (New Zealand); Equity Red Star (UK); and Safety and NZI (Thailand).

A rare marketer who is equal parts creative and commercial. I‘m a brand builder, taking NRMA to third strongest brand in Australia (it was 36th when I joined) and strongest insurance brand in the world. Track record of changing the fortunes of brands, leading NRMA to 3 years of customer growth after 7 years of decline, delivering Cheerios first quarter of sales growth after 13 quarters of decline and even helping Yellow Pages steal share of search from Google. I spent 20 years in the ad business, rising to CEO of Saatchi & Saatchi New York, having run New Zealand's Agency of the Decade Colenso BBDO. I know how to build a creative culture on the inside that delivers more effective creative output on the outside.