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Alex Freeman Email Address


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Job Title

Director Growth and Commercial Strategy Firemark Labs


Insurance Australia Group (IAG) is the parent company of an international general insurance group, with operations in Australia, New Zealand, the United Kingdom and Asia. Its current businesses underwrite over $9 billion of premium per annum, selling insurance under many leading brands including NRMA Insurance, CGU, SGIO, SGIC and Swann (Australia); NZI, State and AMI (New Zealand); Equity Red Star (UK); and Safety and NZI (Thailand).


I make pragmatic plans with innovative approaches. I collaborate to unlock the people power around me to execute effectively. Things get done. Value is created. Vision without action is a daydream. Action without vision is a nightmare. Ideas are useless unless used.I have an international track-record of success in innovation, business model design, commercial strategy and entrepreneurship. My current role is focussed on:- Satisfying the needs of people by turning ideas into global, digital businesses at maximum speed- Building capability for evidence-driven, rapid innovation & business growth- Partnering with major corporate & investment organisations- Sourcing Australian & Asian startups to co-innovate with and invest in- Managing M&A & investment processes- Working with disruptive tech (Drones, VR/AR, Bots/AI, telematics, Blockchain, 3D printing, IoT)Recent achievements1. Created a new digital membership business that will turn over $100M+ this FY2. Transformed a declining print subscription business into a thriving mobile-first, transactional success3. Took a disruptive startup app concept from idea to $5M valuation in 6 months4. Built web-scale e-commerce solutions for global giants5. Implemented an enterprise ideation platform 6. Taught an executive sponsor to celebrate success with a 'Happy Dance'​. They now use it with every project teamThink differently: People say 'think outside the square'​ but why is it always a square?Think differently: Did you notice? My name, 'Alex Freeman'​, is an anagram of 'Name Are Flex'​. That's a good analog for me ... imaginative but not always grammatically correct. Good to meet you. :-)

Last University
M Sc [IT] @ University of New South Wales
Is based in Sydney, New South Wales, Australia.

Other people working at Iag:

Simon PhibbsSenior Manager, Investor Relations
David KaczorChange Lead Digital Finance
Jason RidgeGroup Marketing Manager
Sara DaveyAssistant to Executive General Manager
Brent Smartb*****@iag.com.au
Lourdes DuggineniCo Founder and Director
Jacki JohnsonAdvisor, Climate and Sustainability
Tony ColemanDirector
Darren StasinowskySenior Consultant
Karen Tomczykk*****@iag.com.au
Sidney WongDirector Data Visualisation
Melissa Cantellm*****@iag.com.au
George KaragiannakisSenior Manager, Government and Industry Relations
Alex Lianga*****@iag.com.au
Grant Pattisong*****@iag.com.au
Claire RawlinsChief Information and Innovation Officer
Scott GuntherGeneral Partner, IAG Firemark Ventures
Jane MerrickGeneral Manager Marketing and Customer Experience, Australian Consumer Division
Gillian FolkesExecutive General Manager, Culture and Leadership

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