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Alex Freeman Email Address


Job Title

Director Growth and Commercial Strategy Firemark Labs


Insurance Australia Group (IAG) is the parent company of an international general insurance group, with operations in Australia, New Zealand, the United Kingdom and Asia. Its current businesses underwrite over $9 billion of premium per annum, selling insurance under many leading brands including NRMA Insurance, CGU, SGIO, SGIC and Swann (Australia); NZI, State and AMI (New Zealand); Equity Red Star (UK); and Safety and NZI (Thailand).


I make pragmatic plans with innovative approaches. I collaborate to unlock the people power around me to execute effectively. Things get done. Value is created. Vision without action is a daydream. Action without vision is a nightmare. Ideas are useless unless used.I have an international track-record of success in innovation, business model design, commercial strategy and entrepreneurship.Recent achievements1. Procured and implemented an ideation platform & facilitated a structured innovation program2. We created a new digital membership business that will turn over $100M+ this FY3. We transformed a declining magazine subscription business into a profitable digital future4. We took a disruptive startup app concept from idea to $5M valuation in 6 months5. With a ground-breaking development team built web-scale e-commerce solutions for global giants6. Celebrate success with a "Happy Dance"​. A former executive sponsor now uses it with all project teamsThink differently: People say "think outside the square"​ but why is it always a square?Think differently: Did you notice? My name, "Alex Freeman"​, is an anagram of "Name Are Flex"​. That's a good analog for me ... imaginative but not always grammatically correct. Good to meet you. :-)

Last University
M Sc [IT] @ University of New South Wales
Is based in Sydney, New South Wales, Australia.

Other people working at Iag:

Simon PhibbsExecutive General Manager, Investor Relations
David KaczorChange Manager Digital Finance
Jason RidgeGroup Marketing Manager
Sara DaveyAssistant to EGM, Strategy
Brent SmartChief Marketing Officer
Lourdes DuggineniCo Founder and Director
Jacki JohnsonAdvisor, Climate and Sustainability
Tony ColemanDirector
Darren StasinowskySenior Consultant
Karen Tomczyk**********@iag.com.au
Sidney WongDirector Data Visualisation
Melissa Cantell**********@iag.com.au
George KaragiannakisSenior Manager, Government and Industry Relations
Alex Liang**********@iag.com.au
Grant PattisonDirector of Operations and Technology
Claire RawlinsChief Information and Innovation Officer
Scott GuntherDirector of Commercial Development; IAG Firemark Ventures
Jane MerrickGeneral Manager Marketing and Customer Experience, Australian Consumer Division
Gillian FolkesGroup General Manager People and Culture
Dianne Gambell**********@iag.com.au
Greg SaxtonSenior User Experience and Interaction Lead
Patricia Smothers**********@iag.com.au
Ean Van Vuuren**********@iag.com.au
Ganesh Prasad AgrawalPrincipal, Product Management
Dennis Demarco**********@iag.com.au
Fadi Hussain**********@iag.com.au
Matthieu BoissonneauDigital Transformation Specialist

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