Director, ECommerce Home Fragrance
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides its clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market leading growth.
Results focused professional with nearly 20 years in front-line and corporate retail management. I particularly enjoy roles where I can utilize data-driven decision making to maximize conversion rates and advance the usability, structure, and functionality of e-commerce websites. I enjoy sharing insights in analytics and online marketing and have hosted presentations as well as panel and round-table discussions on these topics at the e-Tail and Shop.org conventions and Coremetrics Client Summit. Specialties: E-Commerce, Online Marketing, Web Analytics, Project Management, Direct to Consumer Marketing, Business Intelligence and Analysis, Retail Management
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