Larry Levin Email Address

Chief Operating Officer

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides its clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market leading growth.

I bring nearly 40 years of well rounded experience in market research and business management. I have industry leading expertise in automotive, consumer packaged goods, media and entertainment, consumer technology and other key business sectors. I am fortunate to be a regular speaker at a number of industry conferences including NACDS, HOP, FMI, Sweets & Snacks Expo, Drugstorenews.com/Elevation Forum, Convenience Retail University as well as various media properties including Bloomberg TV, BNP and others as well as dozens of corporate speaking events for spectacular portfolio of clients. I have exceptionally strong qualitative and quantitative skills necessary to achieve robust study designs and generate insightful business directions. Specialties: I am an expert in product design and development, especially in the automotive industry. Over the years, my teams have conducted product development for most of the leading import automotive manufacturers. Experiences cross both qualitative and quantitative methods as well as static and dynamic vehicle evaluations. I also specialize in concept and product develop in consumer goods, technology and financial services.