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Strategic Planning and Business Development

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides its clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market leading growth.

Elevate your company with a top-tier executive vice president with a distinguished career in CPG and retail strategy, marketing, and analytics. As a results-driven professional, I excel in delivering valuable analytical insights on sales, market trends, consumer behavior, pricing, promotion, and assortment. My expertise lies in spearheading initiatives that fuel sales growth, amplify margins, and boost operational efficiency. With a track record of launching and marketing national brands at industry leaders like Tyson Foods and Diageo, I implement cutting-edge processes and tools for data, BI, and analytics, while crafting innovative solutions that drive business performance, growth, and productivity. Adept at understanding retail & CPG markets and functions, including pricing and merchandise planning, I am an agile leader who cultivates high-performing teams to achieve shared goals. My career highlights: • Founded a retail analytics team, catapulting sales from zero to $56M in annual sales within five years – a staggering +25% CAGR. • Directed a global analytics & insights team that elevated 2022 sales to $100M, +15% YoY and +7% above plan. • Launched and nurtured a pet food business and brands to achieve national distribution, $250M in annual sales, and a $1.2B acquisition. • Revamped trade practices and drove trade promotion improvements with an annual value of $60M. • Averted a potential $100M product delisting at Walmart by establishing a shopper analytics practice. • Seized $70M in incremental EBITDA opportunities by optimizing regular & promotional pricing and overhauling overall pricing capabilities. • Accelerated annual sales growth by +10% through enhanced target marketing for a $300M portfolio of 60 spirits brands in the Southeast US. • Delivered $200M+ in incremental sales and profitability through strategic planning and corporate strategy / technology initiatives at Walmart US Stores, Tyson Foods, Hewlett-Packard, Diageo, and AT&T. I masterfully tackle business opportunities with high-impact strategies, leveraging my extensive expertise in: • Analytics & Consumer Insights • Data Science, Machine Learning & AI • Product, Brand & Business Development • Sales & Marketing Management • CRM, Loyalty, & Customer Lifetime Analytics • Media Audiences & Targeting • Business Strategy Development • Digital Transformation / Automation • C-Suite Consulting & Presentations Seize the opportunity to elevate your organization. Connect with me to discover how I'll embrace your mission, successfully champion strategic initiatives, and exceed expectations.