Vice President, Sales, EMEA
Basware provides purchase-to-pay & e-invoicing solutions, resulting in greater efficiencies in procurement, accounts payable & accounts receivable.
I am an energetic revenue and business executive with a 20-year+ track record of delivering results. I'm passionate about creating success for – and with – customers, and my domain expertise covers Customer Intelligence, MarTech & CRM, Advanced Analytics & Data Management, and FinTech & Procurement Automation (RPA/ML/AI). Part of what drives my success is being able to help customers understand the business value they can unlock through their technology investments. I regularly speak about these topics at key industry events and I’m a guest lecturer at the London School of Economics and Political Science. I have also been a judge at the B2B Marketing Awards since 2016. Throughout my career I have consistently delivered against corporate, customer and revenue objectives, and I've led numerous SaaS sales, marketing and customer success transformations.
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