Ceri Jones Email Address

Senior Director, Global Demand Generation

Basware provides purchase-to-pay & e-invoicing solutions, resulting in greater efficiencies in procurement, accounts payable & accounts receivable.

As an award-winning Demand Generation and Marketing Operations Leader with over 20 years of international experience, I have built scalable global Demand Centres to drive pipeline for top enterprise SaaS providers. An agent of change, I have been successful in driving marketing transformation efforts and sales alignment methodologies that have resulted in increased sales and enhanced brand awareness. With expertise in MarTech-enabled performance marketing, I have delivered 'always on' programmes to drive customer acquisition and retention. I have increased marketing-sourced and influenced order intake by several points through effective sales and marketing alignment and focused ABM. I believe motivated people and great, cross - functional, communication are critical to success, and I have built and directed elite, customer-centric, multi-national teams, cultivating productive relationships and building an effective 'always on' growth marketing execution model.