Lars Madsen Email Address

Chief Marketing Officer

Basware provides purchase-to-pay & e-invoicing solutions, resulting in greater efficiencies in procurement, accounts payable & accounts receivable.

An experienced international marketing and strategy development director with a track record of success in strategic business development and business & digital transformation in complex organisations in EMEA. As a member of the European management team responsible for identifying, scoping and implementing new growth initiatives both supporting the core business and within new business domains. Key focus on developing digital services, customer experience and e-commerce within the imaging industry. Highly skilled communicator and motivator with clear focus on people management and development to ensure timely delivery of activities.