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Lauren Washington Email Address


Job Title

Director, People Analytics


84.51a! brings together customer data, predictive analytics and marketing strategy to drive sales growth and customer loyalty for Kroger and more than 300 consumer-packaged-goods companies in the U.S. Our programs achieve business objectives by driving awareness, trial, sales uplift, earned media impressions and ultimately, customer loyalty. Using a sophisticated, proprietary suite of tools and technology, we turn customer data into knowledge, resulting in a more enlightened, more personal, dynamic approach to putting the customer at the center of every business decision. We excel at challenging convention and pushing beyond the limits of whatUas comfortable with fearless hearts and limitless minds. Our goal is a relentless customer


Results-oriented analytics expert with a passion for improving peoples' lives. Demonstrated history of leveraging data insights to better understand customers, drive engagement, and create meaningful solutions.

Last University
Attended University of Georgia - Terry College of Business
Based in Atlanta, Georgia.

Other people working at 84.51o:

Erin LiberVice President, Partnerships
Kristin LitchfieldDirector, Kroger Merchandising Consulting
Anna RothringConsumer and Market Analytics and Insights
Arpine KostandyanLead Data Scientist
Erin BoyceAssociate Director,Recruitment and Talent Acquisition
Barbara ConnorsVice President, Commercial Insights
Jay BlanchetVice President Infrastructure and Operations
Catalina Hernandezc*****@8451.com
Ken WackerDirector Business Development, Customer Communications
Marc BrownConstruction Coordinator
Kirk JacksonDirector, Kroger Merchandising Analytics and Strategy
Milen Mahadevanm*****@8451.com
Richard HallVice President 84 51˚/ Kroger New Ventures
Emily GibbonsVice President Data Science Commercial Insights and Loyalty
Chet MeinersCommercial Brand Manager, Insights Platform

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