Lauren Washington Email Address

Director, People Analytics

84.51a! brings together customer data, predictive analytics and marketing strategy to drive sales growth and customer loyalty for Kroger and more than 300 consumer-packaged-goods companies in the U.S. Our programs achieve business objectives by driving awareness, trial, sales uplift, earned media impressions and ultimately, customer loyalty. Using a sophisticated, proprietary suite of tools and technology, we turn customer data into knowledge, resulting in a more enlightened, more personal, dynamic approach to putting the customer at the center of every business decision. We excel at challenging convention and pushing beyond the limits of whatUas comfortable with fearless hearts and limitless minds. Our goal is a relentless customer

Results-oriented analytics expert with a passion for improving peoples' lives. Demonstrated history of leveraging data insights to better understand customers, drive engagement, and create meaningful solutions.