Kristin Litchfield Email Address

Director, Business Development Product Intelligence

84.51a! brings together customer data, predictive analytics and marketing strategy to drive sales growth and customer loyalty for Kroger and more than 300 consumer-packaged-goods companies in the U.S. Our programs achieve business objectives by driving awareness, trial, sales uplift, earned media impressions and ultimately, customer loyalty. Using a sophisticated, proprietary suite of tools and technology, we turn customer data into knowledge, resulting in a more enlightened, more personal, dynamic approach to putting the customer at the center of every business decision. We excel at challenging convention and pushing beyond the limits of whatUas comfortable with fearless hearts and limitless minds. Our goal is a relentless customer

Passionate leader and problem solver with over 18 years experience in behavioral and attitudinal customer insights, strategic planning and analytic expertise in the consumer packaged goods/retail industry. Focused on driving businesses forward through automation via data driven solutions. Believes that the use of data and insights is key to creating relevant experiences for brands and consumers.