Barbara Connors Email Address

Vice President, Commercial Insights

84.51a! brings together customer data, predictive analytics and marketing strategy to drive sales growth and customer loyalty for Kroger and more than 300 consumer-packaged-goods companies in the U.S. Our programs achieve business objectives by driving awareness, trial, sales uplift, earned media impressions and ultimately, customer loyalty. Using a sophisticated, proprietary suite of tools and technology, we turn customer data into knowledge, resulting in a more enlightened, more personal, dynamic approach to putting the customer at the center of every business decision. We excel at challenging convention and pushing beyond the limits of whatUas comfortable with fearless hearts and limitless minds. Our goal is a relentless customer

Barbara Connors is an innovator, problem solver and strategy implementer for the world’s most recognizable consumer packaged goods companies in the paid and owned media space. As Director of Media at 84.51°, Connors is responsible for innovating, launching, and scaling solutions that change the way brands target, execute, and measure media. These capabilities close the loop on media by putting the consumer at the center - not just in philosophy, but also in practice.