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Barbara Connors Email Address


Job Title

Vice President, Commercial Insights


84.51a! brings together customer data, predictive analytics and marketing strategy to drive sales growth and customer loyalty for Kroger and more than 300 consumer-packaged-goods companies in the U.S. Our programs achieve business objectives by driving awareness, trial, sales uplift, earned media impressions and ultimately, customer loyalty. Using a sophisticated, proprietary suite of tools and technology, we turn customer data into knowledge, resulting in a more enlightened, more personal, dynamic approach to putting the customer at the center of every business decision. We excel at challenging convention and pushing beyond the limits of whatUas comfortable with fearless hearts and limitless minds. Our goal is a relentless customer


Barbara Connors is an innovator, problem solver and strategy implementer for the world’s most recognizable consumer packaged goods companies in the paid and owned media space. As Director of Media at 84.51°, Connors is responsible for innovating, launching, and scaling solutions that change the way brands target, execute, and measure media. These capabilities close the loop on media by putting the consumer at the center - not just in philosophy, but also in practice.

Last University
Attended University of Georgia - Terry College of Business
Based in Columbus.

Other people working at 84.51o:

Erin LiberVice President, Partnerships
Kristin LitchfieldDirector, Kroger Merchandising Consulting
Anna RothringConsumer and Market Analytics and Insights
Arpine KostandyanLead Data Scientist
Erin BoyceAssociate Director,Recruitment and Talent Acquisition
Jay BlanchetVice President Infrastructure and Operations
Catalina Hernandezc*****@8451.com
Ken WackerDirector Business Development, Customer Communications
Marc BrownConstruction Coordinator
Kirk JacksonDirector, Kroger Merchandising Analytics and Strategy
Milen Mahadevanm*****@8451.com
Richard HallVice President 84 51˚/ Kroger New Ventures
Emily GibbonsVice President Data Science Commercial Insights and Loyalty
Lauren WashingtonDirector, People Analytics
Chet MeinersCommercial Brand Manager, Insights Platform

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