Anna Rothring Email Address

Consumer and Market Analytics and Insights

84.51a! brings together customer data, predictive analytics and marketing strategy to drive sales growth and customer loyalty for Kroger and more than 300 consumer-packaged-goods companies in the U.S. Our programs achieve business objectives by driving awareness, trial, sales uplift, earned media impressions and ultimately, customer loyalty. Using a sophisticated, proprietary suite of tools and technology, we turn customer data into knowledge, resulting in a more enlightened, more personal, dynamic approach to putting the customer at the center of every business decision. We excel at challenging convention and pushing beyond the limits of whatUas comfortable with fearless hearts and limitless minds. Our goal is a relentless customer

Passionate Researcher looking to bring my vast work experience and leadership to an organization to drive value and breakthrough business growth. Experienced global consumer, market, retail, and strategy leader at consistently recognized for transforming deep human & market insights, trends/Futures-thinking, and research mastery & innovation into business strategies and driving break-through business results. Expertise and insights shared and influenced the highest levels of executive management as well as externally to key business partner Executives. Specialties: Human Insights • Integrative Thinking • Trends/Futures • Qualitative Research Innovation • Go-to-Market Innovation • Segmentation • Ethnography