Ken Wacker Email Address

Director Business Development, Customer Communications

84.51a! brings together customer data, predictive analytics and marketing strategy to drive sales growth and customer loyalty for Kroger and more than 300 consumer-packaged-goods companies in the U.S. Our programs achieve business objectives by driving awareness, trial, sales uplift, earned media impressions and ultimately, customer loyalty. Using a sophisticated, proprietary suite of tools and technology, we turn customer data into knowledge, resulting in a more enlightened, more personal, dynamic approach to putting the customer at the center of every business decision. We excel at challenging convention and pushing beyond the limits of whatUas comfortable with fearless hearts and limitless minds. Our goal is a relentless customer

Business Development & Marketing professional, providing cross-functional team leadership and collaboration within matrix organizations, engaging billion dollar brands and the industry’s largest entities. Extensive knowledge and experience turning relevant data & insights into actionable marketing strategies & high performing consumer activation campaigns. - Instrumental in the development & growth of Kroger's best in class Customer Communications platform and co-Lead client facing 24-person team interacting with retail & FMCG contacts alike - Developed new business initiatives designed to address client strategic objectives while expanding our offering portfolio & annual revenue growth - Lead cross-functional initiatives collaborating with analysis, sales, client services and creative - Experienced in working with all current forms of direct marketing communication including in-home, digital, online & social media - Consistently exceed personal & sector growth targets