The Best Free Cold Email Templates

We've developed these cold email templates from years of experience collecting emails and working with B2B companies like yours.

We can insert prospect's core problem

Hi First Name,

If you’re like most lead’s role, you know how hard it can be to deal with the problem your company solves.

Our product/service eliminates the stress and improves this by one-sentence pitch. Here’s what customer has said about us:

customer testimonial about the problem

Would you like to also have the benefit of your product? If yes, will you email me the best time to give you a call next week?

Your Company + Prospect Company

Hi name,

My name is name with Your Company.

We help specific company type with one liner.

I wanted to learn how you handle thing your company handles at Company Name and show you what we're working on.

Are you available for a brief call at time options.

Going Dark

Hi prospect name,

Sounds like we weren't meant for each other :(

But I wanted to reach out to you one last time. I have a few suggestions on how prospect company can accomplish X and Y.

If I don't hear back, I'll assume that the timing isn't right.

In the meantime, here are two links, resources I thought you might enjoy, find value in because reason why they're relevant:

Link #1

Link #2


Your name

Hi prospect name

Following on my previous email, as they have a tendency to slip through the cracks.

At the very least, I wanted to provide you with the top resources that your peers at other prospect's industry companies found helpful:

Helpful link

Case study

Would it be helpful if we scheduled 15-20 minutes to discuss how some of these topics may align with prospect company's 2017 strategy?

Just book some time on my calendar here: Meetings link

Your name

Quick follow-up

Following up on my last email, I wanted to see if was something you'd be interested in discussing.

Company offers tools for business area that include the following:

Feature #1 and why it's helpful Feature #2 and why it's helpful Feature #3 and why it's helpful I'd be happy to give you a brief walk-through of the tools so you can evaluate whether there might be a broader application to leverage these tools at your company.

What do you think? Your name

Let's talk

Hi prospect name,

Your LinkedIn description, company’s recognition in the Inc. 500, connection with XYZ colleague inspired me to reach out.

Other staffing firms like A, B, and C leverage product to accomplish X and Y.

Within six months of working with company, client saw X results.

I’d be happy to share a few ideas about how prospect company could accomplish the same.

If you’re open to it, when would be a convenient time to chat? Say, XYZ time?

Your name

What did you think of insert your product service here?


Saw that you were checking out product, and wanted to give you a quick shout after checking out the prospect company site.

The last thing I want to do is waste your time or mine, but I thought it would be helpful to quickly speak and learn a bit more about what you hope to get from product, and share some best practices.

Most of our successful users will have a quick set up like this to get things started in the right direction.

Is there a good time for you today or the next few days? You can book some time directly on my calendar here: Meetings link.


Your name

P.S. Thought you might like this as well while getting started:

Helpful link #1 Helpful link #2

Quick chat

Hi prospect name

I'll keep this short and sweet to make the 26 seconds it takes to read this worth your time (yes, I timed it.)

As a job title at company, I get to speak with people like you about achieving X. Prospect company is on my adar because we've helped a lot of companies in X space with business area.

Could we schedule a 15 to 20-minute call to discuss your strategy for Y -- what excites you, which challenges you see, and how you envision your plan changing down the road? Even if you decide not to continue the conversation after our call, you'll leave with some advice for business area that will make an immediate impact.


Your name

You’ve been to our website

Hi prospect name,

I'm sending this note to introduce myself as your resource here at company. I work with small businesses in prospect company's space, and noticed that your colleagues had stopped by our website in the past.

This inspired me to spend a few minutes on your site to gain a better understanding of how you are handling strategy for busines area. In doing so, I noticed a few areas of opportunity and felt compelled to reach out to you directly.

Company is working with similar companies in your industry, such as X, helping them accomplish Y, while providing them with the tools to manage Z.

When do you have 15 minutes to connect today?

Please also feel free to book time directly onto my calendar here: Meetings link.


Your name

We can help you with 3 key goals

Hi prospect name,

I checked out your website, and it looks like you might be trying to accomplish X specific goal. Without making any assumptions about your business goals, I believe Y might play a pivotal role in your success.

If you’re unfamiliar with company, our solution helps businesses in prospect company's space with three main goals:

Goal #1 Goal #2 Goal #3

Are you free in the next few days for a call to discuss prospect company's strategy for business area?


Your name