Smita Gaikwad Email Address

Senior Vice President

HGS provides a full suite of business process management (BPM) services from traditional voice contact center services and transformational DigiCX services that are unifying customer engagement to platform-based, backoffice services and digital marketing solutions.

Over two decades of diversified experience across industries of ITES/BPO (Outsourcing), Financial Services and Travel & Tourism. As a Marketing and Communications specialist, I manage the Brand, Media Relations, Internal Comms, Corporate Affairs and CSR (Corporate Social Responsibility). Along the way, I got inquisitive and found a natural interest in Marketing that took a whole new course. This re-invention saw me dive into the digital age marketing and devise Online marketing strategy, Content marketing, Brand development and Product marketing strategies. Transitioned from a cost center to a revenue generating center... and a successful one at that too!