Barb Anthony Email Address

Senior Marketing Manager

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®. Specialties: SAS, BI, Data Mining, OLAP, DW, Analytics, Business Analytics, Predictive Analytics, Statistics, Customer Intelligence, Enterprise Risk Management

Believes that modern marketing is the intersection of data science and digital anthropology. By combining content strategies, segmentation and response prediction, the customer experience becomes more personalized and relevant. It's no longer about what you know....but what you do, with what you know!Thrives in a candid, analytical and innovative culture based on teamwork. Is passionate about customer journey marketing to advance engagement. Strives to synchronize online and offline marketing channels so that SAS gets found more often, more effectively and by more people.