Scott Calderwood Email Address

Director

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®. Specialties: SAS, BI, Data Mining, OLAP, DW, Analytics, Business Analytics, Predictive Analytics, Statistics, Customer Intelligence, Enterprise Risk Management

Digital and customer experience expert who's passionate about creating great user experience and digital brand interactions. A/B, Split URL, MV testing strategist and optimizer. Believer in the power of the web and digital experience to connect people to the things that matter, transforming business and brands along the way. Specialties: Demand Generation, Brand Experience, CX, Digital Web Experience, Design and UX management, Web Analytics and Optimization, A/B Testing, Split URL, Multi-Variant Testing & Optimization. Web Content Targeting and Personalization, Usability, UX and UI Development, Content Development, Marketing Strategy, Brand Development, Design Management. Digital Channels. Lead generation and web acquisition strategy.