William Waugh Email Address

Marketing Technology Consultant

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®. Specialties: SAS, BI, Data Mining, OLAP, DW, Analytics, Business Analytics, Predictive Analytics, Statistics, Customer Intelligence, Enterprise Risk Management

I am a high growth business advisor with over 20 years of experience solving business challenges created by changing customer behaviors and the evolving digital landscape. My areas of focus: Currently: Heads down in AI applications for revenue growth, insights, content creation and automation/chatbot upside Persona/buyer journey development, content/channel strategy, ABX, campaign frameworks and attribution. Expertise includes: Lead management, scoring, nurture, sales enablement and sales & marketing integration Customer journey development, customer experience management, onboarding, adoption, retention and expansion. I am a "full stack" revenue professional who utilized multiple platforms/applications to reach business objectives: Marketing automation (Oracle Eloqua, Marketo, Pardot, SF Marketing Cloud), Web analytics (Adobe Analytics, Google Analytics), Customer data platforms, eCommerce, Content management systems (Adobe, WordPress Drupal), Content marketing applications, business intelligence (PowerBI, Qlik, Tableau, Domo) Contact me: willwaugh@gmail.com