Adele Sweetwood Email Address

Marketing Executive, Authentic Leader, and Avid Learner

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®. Specialties: SAS, BI, Data Mining, OLAP, DW, Analytics, Business Analytics, Predictive Analytics, Statistics, Customer Intelligence, Enterprise Risk Management

To lead a marketing group today, you need stamina, a sense of humor and the occasional Downton Abbey marathon to unwind.These days, marketers contend with a variety of channels, devices, markets and disruptive technologies. Never before has there been such a dynamic emergence of user-generated content, social sharing, communities and uber-informed consumers.And that’s good news! Because they all have one thing in common: it all generates tons of data and insight. My role at SAS, the world’s leading analytics company, is to harness all of this customer energy into strategic marketing programs that perform, continually improving upon the customer experience. I am privileged to lead an organization of over 400 savvy marketers, analysts, and engagement specialists. Together we channel that energy, drawing customers even closer to our brand. The bedrock of our approach centers on creating relevant customer experiences; this reflects my personal philosophy of authentic leadership, which is about individuality and fostering real connections. We personalize those interactions by learning from the stories told through data and analytics. For marketers, analytics are the basis of the story and bring the data to life. As the author of The Analytical Marketer (Harvard Business Review Press October, 2016), I have been able to share my insights and experience.Expertise: Pipeline, Revenue, & Growth Marketing | Retention & Loyalty Marketing | Demand Generation | Customer Reference Management | Executive Briefing Center | Digital, Web, & Content Marketing | Marketing Sciences, Analytics & Reporting | Event Planning & Logistics | Contact Center | Customer Experience Marketing