Digital Marketing Principal and SAS and Advocate
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®. Specialties: SAS, BI, Data Mining, OLAP, DW, Analytics, Business Analytics, Predictive Analytics, Statistics, Customer Intelligence, Enterprise Risk Management
Internally driven for external optimization, I am a B2B marketing expert with a specialty in analytics. My focus is on maximizing the development of the pipeline in digital and social media. I thrive on integrating different pieces of the marketing mix to create a new standard of excellence. Sparked by new ideas and fueled by collaborative opportunities, I am passionate about integrating the ‘best of the best’ ideas into compelling blockbuster campaigns across multiple channels. I hold a resolute belief that positive people connections provide raw energy to ignite collaborative relationships now and for the future. Reputed for collaborative, transparent leadership style, I am known for providing a ‘win-win’ for those within the scope of my influence. My work style is purposeful yet creative, productive yet fun, as I am constantly juggling different ideas and projects for increased pipeline development. Associates and clients trust they will receive fresh campaigns that are of extremely high caliber when working with me. I am proud to consistently challenge myself to get better with each new opportunity. Specialties: analytics, SAS, B2B marketing, social media marketing, digital marketing, field marketing, business analytics, business intelligence, marketing, lead nurturing, demand generation, lead generation, online advertising, predictive analytics, data mining, text analytics, customer analytics, branding, webinars, online marketing strategies, live event strategies.
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