Steven Loftness Email Address

Sales and Marketing Expert Project, Interim Or Fractional

Today's topic is Brand Positioning. Joining us is Kay Kienast head of marketing at Evault, a division of Seagate. Brand Positioning is about inspiring your customers and prospects to go from the problematic status quo to the opportunity-filled...

I leverage proven and emerging practices to deliver customized solutions to clients'​ sales and marketing challenges. A key strength of mine is preparing sales and marketing organizations in change management. A transforming initiative is a wasted effort unless it gets adopted. As part of this, I help companies focus on reinforcement and adoption - including the use of gamification. I am a pragmatic engineer - engineering the right solution given the constraints and maturity of the client. I've worked for more than 20 years in process design and implementation, as a certified Six Sigma Black Belt. While at Sales Benchmark Index, I've helped many b-to-b organizations eliminate non-value-add selling and marketing activities resulting in productivity improvements of 20+%. Please check out the Projects section below. Prior to joining Sales Benchmark Index, I held senior consulting roles at TDG and Sundoya where I successfully delivered process improvement programs. I am a part of the international community having lived and work in Spain and Russia - and speaking both languages. Specialties: Sales Process Design, Improvement, Implementation Lead Generation Processes Demand Generation Central and Field Marketing Functional Improvement Content Marketing Sales and Marketing Benchmarking, Training and Management Sales Performance Management Sales Methodology Territory Design Sales Compensation Training developer and instructor Facilitator Project Manager ITIL Service Manager Certified (with Distinction) Steve Loftness