Erica Estrella Email Address
@salesbenchmarkindex.com
Senior Director, Worldwide GTM Strategy and Operations
Today's topic is Brand Positioning. Joining us is Kay Kienast head of marketing at Evault, a division of Seagate. Brand Positioning is about inspiring your customers and prospects to go from the problematic status quo to the opportunity-filled...
Partner leading Delivery Services for SBI, a professional services firm focused exclusively on Go-To-Market effectiveness.I bring ~20 years of experience in go-to-market strategy, sales operations/enablement and strategic planning to SBI with organizations such as Telogis, Inc., Guidance Software, Unilever and Pacific Sunwear of California.Prior to joining SBI, I spent the last 10+ years as a Sales Strategy leader. This valuable experience helped me develop expertise in the following core competencies: - Go-To-Market Strategy- Sales & Marketing Effectiveness- Sales Coverage and Channel Optimization- Sales Operations & Enablement- Sales Process- Sales Force Size/Structure - Account Segmentation - Territory Design - Sales Training- CRM Design/Implementation - Sales Operating Procedures- Sales Compensation - Forecasting and Predictive AnalyticsI look forward to connecting with you and helping you make the number.
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