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Erica Estrella Email Address


Job Title

Senior Director, Worldwide GTM Strategy and Operations

Sales Benchmark Index

Today's topic is Brand Positioning. Joining us is Kay Kienast head of marketing at Evault, a division of Seagate. Brand Positioning is about inspiring your customers and prospects to go from the problematic status quo to the opportunity-filled...


Partner leading Delivery Services for SBI, a professional services firm focused exclusively on Go-To-Market effectiveness.I bring ~20 years of experience in go-to-market strategy, sales operations/enablement and strategic planning to SBI with organizations such as Telogis, Inc., Guidance Software, Unilever and Pacific Sunwear of California.Prior to joining SBI, I spent the last 10+ years as a Sales Strategy leader. This valuable experience helped me develop expertise in the following core competencies: - Go-To-Market Strategy- Sales & Marketing Effectiveness- Sales Coverage and Channel Optimization- Sales Operations & Enablement- Sales Process- Sales Force Size/Structure - Account Segmentation - Territory Design - Sales Training- CRM Design/Implementation - Sales Operating Procedures- Sales Compensation - Forecasting and Predictive AnalyticsI look forward to connecting with you and helping you make the number.

Last University
Graduated from California State University-Fullerton, Mihaylo College of Business and Economics
Based in Pasadena, California, United States.

Other people working at Sales Benchmark Index:

Josh HorstmannSenior Partner
Andrew ('Drew') UrteagaSenior Managing Director
John StaplesPrincipal
Aaron BartelsManaging Director
Steven LoftnessSales and Marketing Expert Project, Interim Or Fractional
Melissa ValdezDirector of Client Engagement
Matthew LaneDirector of Sales
Fred PenteadoAssociate Summer Intern Scotia Capital
Brenda KoehlerVice President of Marketing
Scott McLeodSales Strategy

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