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Sales Strategy

Today's topic is Brand Positioning. Joining us is Kay Kienast head of marketing at Evault, a division of Seagate. Brand Positioning is about inspiring your customers and prospects to go from the problematic status quo to the opportunity-filled...

Sales Benchmark Index (SBI) is a strategic sales and marketing consultancy focused exclusively on helping B2B companies make the number. As a professional services firm, SBI is focused on sales force effectiveness. SBI is differentiated through its use of empirical data, a repository of over 11,000 companies, across 19 industries, 11 years of history and over 300 sales metrics. SBI uses the benchmarking methodology to help companies accelerate the rate of their revenue growth. With SBI's benchmarking services, a company can deploy comparative data sets to identify improvement opportunities available through leveraging the best practices from world class sales forces. Visit http://www.salesbenchmarkindex.com to see our client success stories, follow the latest trends, and download valuable tools. SBI has been instrumental in deploying evidence-based methodologies across areas such as: Sales Benchmarking | Social Selling | Channel Management | Compensation Planning | Key Account Management | Account Segmentation | Demand & Lead Generation | Performance Management | Quota Setting | Sales Force Sizing & Structure | Sales Management | Sales Process | Sales Strategy | Talent Management | Territory Design | Content Marketing | Marketing Automation Implementation | Persona Development & Buyer Process Mapping | Sales Enablement & Go-to-Market Strategies | Talent Management | Sales Training