Principal
Today's topic is Brand Positioning. Joining us is Kay Kienast head of marketing at Evault, a division of Seagate. Brand Positioning is about inspiring your customers and prospects to go from the problematic status quo to the opportunity-filled...
What do I do?I'm a sales and marketing consultant helping B2B companies "make the number"Who do I work for?I work for Sales Benchmark Index, a sales and marketing consultancy focused exclusively on helping B2B companies exceed their revenue targets.How do I perform my job?I use my years of troubleshooting skills and the benchmark methodology to help companies accelerate their revenue growth. This allows my clients to collaborate more effectively across sales and marketing, implement best practices and keep pace with the changing market demands.Why do my clients place their trust in me?- My background demonstrates I've walked in your shoes. SBI is an experience based firm and this means when I'm in the field with my clients team, I'm part of the team, not an outsider. Please read through the experience section below to understand my past.- My client roster crosses multiple verticals and includes some of the top companies in their vertical. To name a few; Motorola Solutions, Phillips 66, Heartland Payment Solutions, Central Garden & Pet, AMX, Ericsson (Telcordia Technologies), and Ryder Transportation & Logistics. For a more extensive list, go here: http://www.salesbenchmarkindex.com/client-list/ - I work for an execution-based firm. SBI assists its clients with not only identifying root causes of sales & marketing problems, but the implementation of the strategies to solve them. This includes field adoption and measurable results.
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