Andrew ('Drew') Urteaga Email Address

Senior Managing Director

Today's topic is Brand Positioning. Joining us is Kay Kienast head of marketing at Evault, a division of Seagate. Brand Positioning is about inspiring your customers and prospects to go from the problematic status quo to the opportunity-filled...

I am a Principal at Sales Benchmark Index (SBI), a sales and marketing consultancy focused exclusively on helping B2B companies make the number. My customers describe me as an industry thought leader, with deep experience as an executive. I served in multiple positions as a sales leader, with a track record of outstanding performance in F500 companies. Prior to joining Sales Benchmark Index, I held the position of Vice President of Sales at Avis Budget Group where I was responsible for sales and marketing leadership. I also held a variety of positions with Cintas Corporation, a Fortune 500 multi-national company. I also held all key quota carrying positions in the sales force from sales rep through to executive leadership. As a Principal, I have been instrumental in helping clients design and implement new sales and marketing strategies. This work has included everything from lead generation and sales process to designing a complete sales management coaching program and new compensation plans. Why our clients choose SBI as a partner: 1. Experience-based Principals and Consultants: We've "walked a mile in your shoes." At SBI, our team consists of former sales leaders, operations executives, high-level sellers and marketers. 2. Field Adoption: Everything SBI designs is customized for our clients. Our primary focus is helping our clients get new processes and best practices adopted by the field. 3. Evidence-based methodology: We use best-practice evidence to help our clients determine the root cause issues and evaluate opportunities for performance improvement. 4. Execution-based firm: We help our clients implement the strategies we develop in collaboration with their teams.