Senior Director Marketing: Medical Device
Retrophin is a biopharmaceutical company focused on the discovery and development of drugs for the treatment of catastrophic diseases that are debilitating and often life-threatening, and for which there are currently limited patient options.
Rare Disease▪ Commercial Strategy ▪ Product Launch ▪ Life-Cycle Management ▪ P&L ▪ BD A Senior Medical Device and Pharmaceutical Leader/Manager with 21 years of hands-on experience. I have a deep commercial background with proven success in launching/re-launching products and devices to both US and International Markets to drive growth in market share and sales. I have been fortunate to work at start-up and large companies and divided my time between medical devices and pharmaceuticals in multiple therapeutic areas ranging from rare disease to complex surgical procedures. Strong emphasis on creating and articulating the vision and strategy of the brand throughout the organization. Engaged management style leading to strong customer relationships and an environment for mentoring and coaching internal talent. Specialties: • Product Launches and Building Markets • Creating promotional brand plans • Reimbursed and Cash-pay Markets • Strategic Planning, upstream and down stream • Product Development and R&D interface • International Markets • Market Research and Competitive Intelligence
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