Chief Customer Officer
NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, the NetBase platform processes billions of social media posts to extract structured insights for business decisions. NetBase enables marketing, public relations, market research, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and its solutions are sold globally by SAP AG.
For the past 12 years, I have helped marketers improve their strategies, processes and results. I love to research and discuss their strategic initiatives to align as valuable partners. Marketing can, and should, make major impacts to every business. As someone on the service side, I have to stay ahead of the industry, which makes me a great resource for new technologies and best practices. I was at the forefront of SEO, content marketing and social media and the 1000's of customers who have trusted me to help them have benefited greatly. My passion is to combine marketing with new technology to advance the profession and mind. As a sales leader, I lead by example of; exceeding targets, collaborating, strong work ethic, integrity and constant professional growth. Sales expertise: Align with customers for win-win partnershipsConsistently exceed sales targets (above quota 10 of last 11 years, ranging from 95%-130%)Top-performer in high-growth, fast-paced environments for past 10+ yearsInstill team culture of collaboration and consistent improvementStrong ability to source and close new business opportunitiesStrategic seller and leader to gain and expand customer relationshipsMentor sales professionals to become future leadersRebuild territories into top-producing business unitsDevelop talent and reduce turnoverReduce sales cycles, improving ramp timeLead by example of integrity, accountability, strong work ethic and honestyDrive new business developmentAccurate forecast methodology and abilityCategory Specialties: Social Media Intelligence, Digital Marketing, SaaS, Enterprise Software, Investor Relations, Communications, Security.
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