Carol Feigenbaum Email Address

Senior Director of Marketing

NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, the NetBase platform processes billions of social media posts to extract structured insights for business decisions. NetBase enables marketing, public relations, market research, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and its solutions are sold globally by SAP AG.

Versatile software marketing executive with a broad and unique combination of experience growing products, markets and companies; driving products and services from inception to launch; creating and executing outbound marketing programs; developing customer-facing web content and marketing collateral; and leading cross-functional teams for both startups and Fortune 500 companies. Specialties: - Product marketing - highly-technical to consumer-level products at Sun Microsystems, Mentor Graphics and more - Content development - collateral, technical and web content, press materials, marketing promotions - Business planning and strategy development - Strategic and tactical marketing communications – creative development, technical writing, program execution - Product launches - from Engineering to PR - Experience spans from pre-funded startups to Fortune 500 companies