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David Pefley Email Address


Job Title

Chief Financial Officer

Netbase Solutions

NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, the NetBase platform processes billions of social media posts to extract structured insights for business decisions. NetBase enables marketing, public relations, market research, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and its solutions are sold globally by SAP AG.


Self-driven and effective finance executive with more than 25 years driving hyper growth VC funded startups, private and public software companies (Virtualization, SaaS/Cloud, eCommerce, Social Media analytics), and a $1B+ F500 manufacturing organization. Hired, mentored and developed effective teams that achieved operational goals and objectives on time and on budget. As CFO at Adaptive Insights, completed VC equity financings totaling $121M while managing rapid growth to over 2,800 customers in 85 countries. Held key financial operations leadership positions at KLA-Tencor managing extremely high growth from $113M to $1.2B. International expertise includes establishing sales, services, and software development facilities for multiple companies in Asia, Australia and Europe; resulting in cost savings of up to 80% and more than doubling revenue. Led past three high-growth software companies to consistent profitability and successful M&A’s, including Aspect Development, one of the largest software mergers in history. Education in Economics, Finance, Cloud/SaaS. MBA from Cornell University.

Last University
Cornell University
Lives in San Jose.

Other people working at Netbase Solutions:

Robyn LindarsGlobal Product Marketing Manager and Content Creator and Digital Nerd
Cody DiefenderferMarketing Operations Manager
Carol FeigenbaumSenior Director of Marketing
Sergio OliveriDigital and Social Content Marketing Manager
Alec LinSenior Manager Sales Ops
Kristina DuEmployment Administrator
Peter CaswellIndependent Construction Professional
Kimberly SuricoDirector of Marketing
Jose Puyol******@netbase.com
Lorraine RodvoldMarketing and Events Manager
Aaron HurdleDirector, Strategic Sales and Accounts
Lisa Joy RosnerSenior Vice President Brand and Digital Marketing
J. Doe****@netbase.com
Neil VersenVice President, Strategic Accounts
Sean ChinskiChief Revenue Officer
Lei LiSenior Vice President, US Consumer Card Modeling Manager
Andrew JohnsonAdvisor to the Board
Mark Bowles*******@netbase.com
Todd GiuntiniVice President of Sales

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