Senior Vice President Brand and Digital Marketing
NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, the NetBase platform processes billions of social media posts to extract structured insights for business decisions. NetBase enables marketing, public relations, market research, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and its solutions are sold globally by SAP AG.
Proven transformer of brands who passionately advocates for customers, teams, and revolutionary ideas. Collaborative, influential leader with more than 20 years of executive experience marketing enterprise solutions for public and start-up companies in B2B SaaS, MarTech, AutoTech, IoT, Security, Big Data Analytics, and E‑Commerce. Known for building brand trust, creating rapid revenue growth, initiating high value partnerships, and solving complex problems. Employs a creative and educational approach to B2B marketing with an unparalleled standard of excellence. Managed teams of 5–500 and budgets of $300K–$300M. Mother of four energetic teenagers and career devotee who rarely suffers a dull moment.