Emily Wang Email Address

Deputy General Manager of HK Branch

East West Bank, products & services, accounts, online banking, login, home purchase, mortgage, invest, immigrants, new to u.s., homeowners assistance, FDIC, overdraft

Senior Marketing professional with a Chinese American bicultural background; over 20-years marketing management experience and first-hand knowledge of the social economic conditions and political dynamics of the Greater China markets. A hands on marketing professional with extensive experience in all marketing areas: strategic planning, brand management, market research, creative development, media planning, content marketing, event marketing, and joint-marketing programs. Expertise in developing sales processes, tracking mechanisms, budget control and other critical analysis. Known as a relationship-builder with an exceptional network including media contacts, clients, business associates, marketing allies and community partners. Great success in identifying and developing strategic alliances and creating on-going win-win relationships. Direct experience in working with both American and Asian media with great success in obtaining positive press coverage.