Bronte He Email Address

Vice President

East West Bank, products & services, accounts, online banking, login, home purchase, mortgage, invest, immigrants, new to u.s., homeowners assistance, FDIC, overdraft

Leadership Role - Plan, manage, and deliver complex enterprise technology projects, marketing operations, and digital content personalization strategies - Excellent people management skills with business partners and team members in a global environment - Strive to build strategic and successful relationships with business clients and exceed client satisfaction - Demonstrate leadership by setting up consultative discipline guidelines and professional business conduct Digital Analytics and Marketing Content Optimization - Hands-on development experience in Adobe Cloud Marketing Suite - Target, Analytics, and Data Workbench, Campaign Manager, Ensighten Manage - Demonstrate industry best practice in every marketing optimization campaign to maximize up lift potential - Build state-of-the-art dynamic websites for optimization purposes - Proficient in object-oriented programming ability using JAVA, C#, HTML, CSS and JavaScript Sampling and Data Management - Solid understanding of database structure, sample management, and data collection - Use middle applications that allow custom scripting to transfer data between databases Corporate Vendor Management - Sets business objectives and defines vendor expectation - Technology assessment and solution comparison - Price negotiation and terms assessment - Onboard, exit, audit, remediation processes