Katie Mallet Email Address

GTM Solutions Director

Datalink Corporation is primarily engaged in developing or modifying computer software and packaging or bundling the software with purchased computer hardware (computers and computer peripheral equipment) to create and market an integrated system for specific application. in this industry must provide each of the following services: (1) the development or modification of the computer software| (2) the marketing of purchased computer hardware| and (3) involvement in all phases of systems development from design through installation.

Experienced B2B marketing professional with a proven track record of developing and executing marketing strategies that achieve business objectives – increasing brand awareness, driving leads and conversions, and producing measurable ROI.Areas of expertise:- Planning, developing, and implementing marketing strategies and supporting integrated campaigns- Marketing metrics and campaign ROI analysis- Vendor, service provider, and employee direction and management- Marketing automation and technology integration - Digital marketing, including organic and paid search optimization- Content creation and editing, with the ability to synthesize complex topics and create digestible and consumable materials- Budget Management- Technology marketing—with a focus on solutions such as converged infrastructure, unified compute, data protection, data storage, managed services, and consulting services