Senior Director, Marketing
Berkeley Lights opto-nanofluidic platforms are enabling interactive biology at the cellular level and empowering scientists and researchers to study and interact with single cells in ways never before possible. Headquartered in Emeryville, California, Berkeley Lights is working with biopharma and biotech companies to facilitate drug discovery and cell line development, and with research institutes on single-cell annotation and genomics.
Marketing Executive with over 20 years experience delivering successful commercialization and market adoption of disruptive products. Entrepreneurial, results oriented leader that builds and manages the commercialization plan and teams. Healthcare market experience spans marketing, sales, business development, and consulting. Specialties: Experienced in all aspects of the commercialization process from product portfolio definition through life cycle management. Highly successful at identifying the right product portfolio for a technology based upon clinical utility, regulatory path, reimbursement, cost structure, market size, and sales requirements. Business plans are developed to support the unique aspects leading to maximum sales generation.