Sean Newcomb Email Address

Strategy, Insights, and Planning Manager

ZS Associates is a global leader in sales and marketing consulting, outsourcing, technology and software. For almost 30 years, ZS has helped companies across a range of industries get the most out of their sales and marketing organizations.

An experienced consultant with a historical focus in customer insights. I've worked on both domestic and international projects with core strengths in developing, managing, and presenting complex findings to diverse business audiences. Relevant Skills- Project and team management- B2C and B2B- Strong quantitative skills including leveraging segmentation, regression, correlation, tradeoff analysis (conjoint, pairwise, discrete choice), perceptual maps, predictive models, and performance tracking - Background working with consumer packaged goods, health care/insurance, technology, telecommunications, restaurants, travel, media, automotive, and educational provider brands- Narrative report writing skills- Client solutions oriented with a focus on actionable growth recommendations- Experienced user of cross-tabbing applications, Microsoft Suite, and SPSS experienceSpecialties: Tracking and adhoc studies, branding and brand equity, communication/ad effectiveness, customer satisfaction, customer journey, voice of the customer (VOC) programs. Experience with clients such as Starbucks, Bloomin' Brands, Nivea, Dr. Pepper, GE, EMC, Panasonic, Samsung, Kayak.com, University of Phoenix, Viacom, Delta Dental, Pfizer, Glaxo-Smith Kline (GSK), Lilly, Verizon, Comcast, Cablevision, Charter Communications, Audi, Castrol, Goodyear, and others.