Pratap Khedkar Email Address
@zsassociates.com
Managing Principal
ZS Associates is a global leader in sales and marketing consulting, outsourcing, technology and software. For almost 30 years, ZS has helped companies across a range of industries get the most out of their sales and marketing organizations.
Pratap Khedkar has advised many biopharmaceutical companies on a wide range of business issues including commercial strategy, customer-centric marketing, market access, sales compensation and advanced analytics. A recognized healthcare industry expert, Pratap’s thought leadership work currently focuses on topics including biopharmaceutical companies’ new commercial and organizational models; healthcare policy; and the evolving relationships between patients, providers and payers, and the life sciences organizations that serve them. His insights have appeared in The Wall Street Journal, Bloomberg Businessweek, NPR, Business Insider, Fortune, Medical Marketing & Media, Pharmaceutical Executive and other media outlets.
Other people working at Zs Associates:
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