The Marketing Arm (www.themarketingarm.com) is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing. With a focus on sophisticated planning across all promotional channels, The Marketing Arm develops comprehensive integrated marketing programs for more than 100 blue-chip brands. Among its 22 capabilities are mobile marketing, shopper marketing, content creation, sponsorship consulting, consumer and corporate events, and digital word of mouth and social media. Named the 2012 "Agency of the Year" by Chief Marketer and Promo magazine, The Marketing Arm has earned over the last four years more than 85 major industry awards and honors. This entry was posted in Latest News.
I’m a marketer whose primary focus is on cultivating Client/Agency relationships that help generate succinctly-defined business objectives and communication strategies. Utilizing both problem solving and interpersonal skills, I take pleasure in fostering a collaborative atmosphere where effective advertising can be conceived, identified, and produced. I enjoy both the creative side of our industry, as well as demonstrating how integrated marketing campaigns deliver quantifiable lift in industry-specific key measures.