Erin Wasson Email Address

Executive Vice President, Growth and Development

The Marketing Arm (www.themarketingarm.com) is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing. With a focus on sophisticated planning across all promotional channels, The Marketing Arm develops comprehensive integrated marketing programs for more than 100 blue-chip brands. Among its 22 capabilities are mobile marketing, shopper marketing, content creation, sponsorship consulting, consumer and corporate events, and digital word of mouth and social media. Named the 2012 "Agency of the Year" by Chief Marketer and Promo magazine, The Marketing Arm has earned over the last four years more than 85 major industry awards and honors. This entry was posted in Latest News.

I’m a Matchmaker and a Detective. My passion is impacting the relationship between brands and customers. Enabling the discovery and connection through content, shared experience and community is like crafting the story of a great friendship. My innate curiosity won’t allow me to just bask in the love story. I must know if it’s working, why it’s working, and what can be done to make it work better. These traits have served me well in the marketing industry for the last 20 years. The Matchmaker allows me to understand consumer motivation, perspective and need while identifying commonalities that connect. The Detective has a relentless pursuit for results focusing on uncovering issues and opportunities. I have created friendships and driven results for global brands with experience spanning strategy, branding, sponsorship, content marketing and integrated multi-platform communications across industries including packaged goods, alcoholic beverages, insurance and higher education. Specialties include: Advertising, marketing, strategy, branding, positioning, digital, content strategy, social media, integration, sponsorship, lead generation, data analysis, account management, talent development, integration