Senior Vice President, Connections Strategy and Innovation
The Marketing Arm (www.themarketingarm.com) is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing. With a focus on sophisticated planning across all promotional channels, The Marketing Arm develops comprehensive integrated marketing programs for more than 100 blue-chip brands. Among its 22 capabilities are mobile marketing, shopper marketing, content creation, sponsorship consulting, consumer and corporate events, and digital word of mouth and social media. Named the 2012 "Agency of the Year" by Chief Marketer and Promo magazine, The Marketing Arm has earned over the last four years more than 85 major industry awards and honors. This entry was posted in Latest News.
Results driven, story-teller and problem solver with extensive experience in building brands and leading digital innovation through social and digital media. Proven track record in leading brand strategy development and execution across social, digital, influencer marketing and media.