Lisa Singelyn Email Address

Vice-President, Client Operations and Vice President, Celebrity and Influencer

The Marketing Arm (www.themarketingarm.com) is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing. With a focus on sophisticated planning across all promotional channels, The Marketing Arm develops comprehensive integrated marketing programs for more than 100 blue-chip brands. Among its 22 capabilities are mobile marketing, shopper marketing, content creation, sponsorship consulting, consumer and corporate events, and digital word of mouth and social media. Named the 2012 "Agency of the Year" by Chief Marketer and Promo magazine, The Marketing Arm has earned over the last four years more than 85 major industry awards and honors. This entry was posted in Latest News.

I am a Celebrity and Influencer Marketing veteran with over 25 years’ experience in managing end-to-end large-scale social media and influencer campaigns for Fortune 100+ companies. With roots in public relations and social media, I developed and deployed high-impact strategic planning, hiring, training, SAAS aquisition and management of execution teams for Fanscape/The Marketing Arm, where I have overseen multi-million dollar budgets and scopes of work related to all paid influencer activities. I have authored dozens of comprehensive influencer training programs for agencies and clients and serve as an agency thought-leader and trusted adviser on topics such as industry and platform best practices, COPPA and FTC.A contributor to award winning campaigns such as: Cheetos “House of Flamin Haute,” Pepsi “Uncle Drew,” and Doritos “Crash the Super Bowl, my clients have included: Ubisoft, Goodyear, Blue Diamond Almonds, Almond Breeze, Dunkin, Procter & Gamble, State Farm, Coach, Malibu Rum, Frito-Lay, AT&T, Mars Wrigley brands, American Airlines, Draft Kings, Victoria’s Secret, Hilton, Exxon Mobil, Phillips, Nestlé, Dewar’s, Quaker, Amazon, Callaway Golf, Sony, Warner Brothers Entertainment, L’Oreal, Sam’s Club and many more.