Jennifer Tardiff Email Address

Vice President, Music Operations and Accounts; Team Development

The Marketing Arm (www.themarketingarm.com) is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing. With a focus on sophisticated planning across all promotional channels, The Marketing Arm develops comprehensive integrated marketing programs for more than 100 blue-chip brands. Among its 22 capabilities are mobile marketing, shopper marketing, content creation, sponsorship consulting, consumer and corporate events, and digital word of mouth and social media. Named the 2012 "Agency of the Year" by Chief Marketer and Promo magazine, The Marketing Arm has earned over the last four years more than 85 major industry awards and honors. This entry was posted in Latest News.

A visionary and strategic executive with extensive experience as a Senior Vice President of People. I have proven success in driving organizational success by developing and implementing innovative people strategies and creating and fostering a positive, inclusive, and high-performance culture. With a deep understanding of the intersection between people and business, I have successfully led and transformed HR functions to align with overall corporate objectives. My expertise lies in talent acquisition, talent management, employee engagement, organizational development, performance management, compensation and benefits, and diversity and inclusion. Throughout my career experience, I supervised change initiatives and accelerated cultural transformation while maintaining a strong focus on employee well-being and satisfaction. Using my analytical skills, I streamlined processes and increased operational efficiencies by devising and implementing HR programs, initiatives, and interventions. Being a thought leader and influencer; I created a sense of belonging and inclusiveness for professional development of all employees. My excellent talent management skills enabled me to hire, lead, and motivate cross-functional teams to surpass organizational goals, objectives, requirements, and expectations. By building strong relationships across all levels of an organization, I promoted collaboration and creating an environment that values and recognizes the contributions of every employee. I believe in investing in people by fostering an environment of inclusion and belonging, and dedicated efforts to ensure their professional growth and development. Email: jentardiffdaly@gmail.com