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Federico Ferreres Email Address

abcdefghij@softtek.com

Job Title

Senior Vice President Corporate Marketing

Company
Softtek

Softtek is a global provider of IT services and business process solutions with 12,000 associates across 30 offices in North America, Latin America, Europe and Asia

Bio

My focus in on helping other achieve their (ambitious) goals. I bring a broad pallet of experience into my new challenges to drive results and outcomes. I've drafted complete business plans for debt restructuring, selling companies, or advising shareholders. I've run start-ups from start to exit. I've conducted regional research for leading tech vendors. I've lead Analyst Relations efforts, acted as head of marketing for US market, as well as introduced many high impact and innovative programs. I am also intimately familiar with IT, know to program, and act as a coach/mentor for many critical initiatives, including our customer satisfaction & innovation programs. I am results oriented but driven by human values. I believe that most anyone -and usually any group- can achieve their goals if they bring the right attitude and a strong desire to perform and improve day to day. I also like and enjoy making things fun. My background in economics, finance and statistics may be misleading to some. I am generally creative and a bit foolish. It's therefore easy to see me designing innovation workshops, coaching others on proper application of Design Thinking principles, or incorporating game-storming activities in otherwise formal planning processes. Lastly, I believe in being of value. As a marketing professional, researcher, financial advisor or coach, I think that what ultimately defines success is the recognition from those that hired you or worked closely with you in the past (or today). And ultimately, this focus on relevancy and meaning is the best way to approach sales. While I worked for Dr. Zermeno in Mexico, I managed to grow my business unit from less than 5% of company revenues to over 45% when I left. Within Softtek, I was the mentor behind the programs that earned us our largest contracts ever. But I see those results as part of deep belief in being relevant and adaptive, and complementing others to achieve things that only team-play can get.

Last University
Graduated from Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'
Location
Is based in Weston, Florida.

Other people working at Softtek:

Jonathan IvreaBRM Business Relationship Manager
Mauro VilaLATAM Sales Manager
Vanina BeraldiGerente De Marketing Sudamérica Hispana
Rajeev TyagiChief Operating Officer
Luis RevillaChief People Officer
Kimberly VanderpolMarketing and Business Development
Raul MoralesVice President of Restaurants and Hospitality
Gabriela PérezQuality Assurance Engineer
Robert WhiteheadDirector of Hospitality and Retail Technology
Carlos RomeroDirector, Strategic Business Development DevOps and Cloud Compute Infrastructure
Beatriz Roman**********@softtek.com
Erika SánchezPasante En El Departamento De RRHH
Brenda MendozaVice President Growth Marketing
Arturo Sanchez II**********@softtek.com
Arturo MarroquinGlobal Information Technology Director
Venkata Gurumoorthy**********@softtek.com
Griselda EscuderoDirector of Marketing and Business Development High Tech
Jorge BestVice President US Strategy and Chief of Staff
Fidel CamachoAMS Practice Vice President
Venkat KrishnanManaging Director
Stephanie Moore**********@softtek.com

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