Kevin Hendrick Email Address

Senior Vice President Sales

As a forward-thinking business partner to thousands of organizations across North America, Softchoice unleashes the potential of technology at every step of the IT lifecycle.

Softchoice, a leading North American provider of IT solutions and managed services, is delighted to announce the appointment of Kevin Hendrick as Vice-President of Sales, US East. Mr. Hendrick brings more than 20 years of sales leadership and coaching experience to Softchoice. “As the technology needs of organizations grow more complex, IT leaders need a trusted partner to design, implement and manage complex solutions that meet their unique business needs,” said David MacDonald, Softchoice’s President and CEO. “Kevin has a proven track record developing long-lasting and trusting client relationships, and coaching his sales teams to do the same with great success.” Mr. Hendrick spent the majority of his career with ADP – a leading provider of computerized transactions processing, data communications, and information services – where he served in senior sales and services roles in both Dealer Services and Employer Services. During his tenure, he was seen as a change agent, a coach, and an innovator – driving record market share gains and revenue growth. Over the last two years, Mr. Hendrick operated a sales leadership, coaching, and Challenger selling consultancy, working with top firms across North America like Amex, UPS, US Bank, MetLife, Brocade and Boston Scientific. As Vice-President of Sales, US East, Mr. Hendrick is responsible for managing and mentoring Softchoice’s field sales organization in a region that extends from the eastern seaboard to Texas. “Given our emphasis on growth and employee development, it is Kevin’s passion and proven experience mentoring sales teams that is perhaps most exciting,” added Mr. MacDonald. “There is tremendous potential for our business across the eastern United States and Kevin has the leadership experience, executional know-how and team behind him to leverage our growing portfolio of solutions and managed services to deepen existing relationships and bring the value of Softchoice to new clients across the region.”