Francis Li Email Address

Vice President of Customer Success

As a forward-thinking business partner to thousands of organizations across North America, Softchoice unleashes the potential of technology at every step of the IT lifecycle.

A creative and results-driven business leader, with a drive for strategic sales, business driven IT & marketing planning. An Executive with a track record for vision, strategy and aligning company efforts toward's business objectives. A proven leader with a passion for identifying and growing talent in both a highly creative and technical environment. A change agent that can drive positive change while managing objectives that impact the top and bottom line.I have experience in general management, strategy, sales, marketing, business and partner development and IT management, all in retail as well as in the B2B space. I have demonstrated effectiveness in managing high performing teams, both small and large, and have been responsible for as many as 100+ employees in multiple geographic locations.As an executive with more than 20 years of experience, I thrive when leading and working within a progressive organization committed to innovation, creativity and growth, and where employees, continuous learning and quality improvement are highly valued.Specialties: Negotiation, comp planning, vendor relationships, sales & marketing automation, Collaboration platforms, CRM, eCommerce development and business-driven IT planning.