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Ross Graber Email Address


Job Title

Vice President and Principal Analyst


SiriusDecisions is the leading global B2B research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance. www.siriusdecisions.com


B2B marketer applying my 15 years of practical experience to researching, writing and advising on best practices in marketing operations. Current areas of concentration include marketing measurement, marketing data and data strategies, and marketing process development. Specialties: ROI based B2B marketing, Marketing measurement, Marketing data strategy, Marketing operations, Account-based marketing, Marketing technology projects, Lead generation, Marketing Automation, Messaging and positioning for new markets, Establishing sustainable marketing organizations and process, Electronic Product Development, Commercial management, P&L management, Strategic planning, Product launch and go-to-market execution, Marketing for Customer Centric Selling

Last University
Graduated from SUNY Albany
Lives in Airmont, New York, United States.

Other people working at Forrester:

Jay Gainesj*****@siriusdecisions.com
Rebecca BarberSenior Director, Revenue and Marketing Operations
Garry EdwardsVice President
Alan GonsenhauserPrincipal and Founder CMO Interim: NThrive + Linus Health; CMO Executive Advisor NThrive + Precisely
John NeesonManaging Director
Jennifer RossStrategic Account Director
Jack Androvichj*****@siriusdecisions.com
Rich EldhCo-Founder Managing Director
Jonathan BlockVice President, Product Development
Toni EssertierVice President Human Resources
Megan Heuerm*****@siriusdecisions.com
Heather AbzugDemand Generation Manager
Meta KaragianniCMO Executive Advisor, Vice
Craig MooreSiriusDecisions CMO Peer Advisor
Chris ClearyVice President, Principal Analyst, Channel Sales
Lisa NakanoAdvisory Council Member
Carolynn MallozziSenior Customer Advocacy Marketing Manager
Luke Dewire2nd Grade Teacher
Joe GalvinChief Research Officer
Matthew RachamkinSenior Director, Solutions Architecture
Martijn TelInterim Chief Financial Officer
Mark LevinsonVice President of Global Revenue Operations and Enablement
Julie OgilvieVice President, Principal Analyst
Kevin BlancoChief Information Officer
Joseph OrtSenior Director, Business Intelligence and Central Operations

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