Ross Graber Email Address

Vice President and Principal Analyst

SiriusDecisions is the leading global B2B research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance. www.siriusdecisions.com

B2B marketer applying my 15 years of practical experience to researching, writing and advising on best practices in marketing operations. Current areas of concentration include marketing measurement, marketing data and data strategies, and marketing process development. Specialties: ROI based B2B marketing, Marketing measurement, Marketing data strategy, Marketing operations, Account-based marketing, Marketing technology projects, Lead generation, Marketing Automation, Messaging and positioning for new markets, Establishing sustainable marketing organizations and process, Electronic Product Development, Commercial management, P&L management, Strategic planning, Product launch and go-to-market execution, Marketing for Customer Centric Selling