Vice President, Principal Analyst
SiriusDecisions is the leading global B2B research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance. www.siriusdecisions.com
A marketing leader who has helped organizations of all sizes build successful marketing teams and grow revenue through a combination of strategy and execution. My expertise lies in message development, thought leadership and integrated marketing programs that drive business results. I’ve helped numerous companies define their brand, vision and key messages. A clear message unifies many voices, simplifies the creation of marketing programs and inspires the confidence of employees. I believe in a scientific approach to all phases of marketing. All effective marketing and demand generation springs from a deep understanding of the customer and the buying process.
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