Lisa Nakano Email Address

Vice President, Research Director; Demand and Account-based Marketing Strategies Service

SiriusDecisions is the leading global B2B research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance. www.siriusdecisions.com

Customer Engagement, Experience and Loyalty Executive committed to increasing the voice-of-the-customer in the organization, operationalizing customer engagement and optimizing the customer experience. - Quickly and effectively manage the development and implementation of programs to support a superior customer experience. - Work with marketing, sales, support, development and management teams to define and support global customer requirements - Develop global sales support and training frameworks for global customer management.- Lead cross-organizational and cross-regional programs designed to support consistent global customer experience.- Establish executive customer support programs.- Executive customer briefings.- Executive sponsorship programs.- Customer Councils and Advisory Boards- Customer Reference Programs- Establish and track global customer experience metrics- Develop and launch customer loyalty based compensation- Provide global customer requirements for new system development and process improvements.Specialties: Deep knowledge of the NetPromoter (tm) methodology and other customer-centric organizational approaches