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Lisa Nakano Email Address


Job Title

Vice President, Research Director; Demand and Account-based Marketing Strategies Service


SiriusDecisions is the leading global B2B research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance. www.siriusdecisions.com


Customer Engagement, Experience and Loyalty Executive committed to increasing the voice-of-the-customer in the organization, operationalizing customer engagement and optimizing the customer experience. - Quickly and effectively manage the development and implementation of programs to support a superior customer experience. - Work with marketing, sales, support, development and management teams to define and support global customer requirements - Develop global sales support and training frameworks for global customer management.- Lead cross-organizational and cross-regional programs designed to support consistent global customer experience.- Establish executive customer support programs.- Executive customer briefings.- Executive sponsorship programs.- Customer Councils and Advisory Boards- Customer Reference Programs- Establish and track global customer experience metrics- Develop and launch customer loyalty based compensation- Provide global customer requirements for new system development and process improvements.Specialties: Deep knowledge of the NetPromoter (tm) methodology and other customer-centric organizational approaches

Last University
Graduated from San Jose State University

Other people working at Forrester:

Jay Gainesj*****@siriusdecisions.com
Rebecca BarberSenior Director, Revenue and Marketing Operations
Garry EdwardsVice President
Ross GraberVice President and Principal Analyst
Alan GonsenhauserPrincipal and Founder CMO Interim: NThrive + Linus Health; CMO Executive Advisor NThrive + Precisely
John J Neeson IiManaging Director
Jennifer RossStrategic Account Director
Jack Androvichj*****@siriusdecisions.com
Rich EldhCo-Founder Managing Director
Jonathan BlockVice President, Product Development
Toni EssertierVice President Human Resources
Megan Heuerm*****@siriusdecisions.com
Heather AbzugDemand Generation Manager
Meta KaragianniCMO Executive Advisor, Vice
Craig MooreSiriusDecisions CMO Peer Advisor
Chris ClearyPractice Leader Executive Talent Acquisition and Advisory
Carolynn MallozziSenior Customer Advocacy Marketing Manager
Luke Dewire2nd Grade Teacher
Joe GalvinChief Research Officer
Matt RachamkinSenior Director
Martijn TelChief Financial Officer
Mark B LevinsonVice President, Sales Operations and Enablement
Julie OgilvieVice President, Principal Analyst

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