Senior Director of Omni-Channel Marketing
Orvis is a family-owned retail and mail-order business specializing in high-end fly fishing, hunting and sporting goods.
Deep Marketing Campaign leadership, eCommerce and digital marketing experience that includes work as a service provider at Microsoft, a retailer at REI and Orvis, and a scrappy CPG brand at Keurig Green Mountain. A tenure that includes managing rapid growth, leading loyalty strategy, managing eCommerce site platform changes, creative campaign leadership--including complete site redesigns, and continuous content and user experience development. Strong experience in pivoting businesses from traditional media to digital media. Strong experience in P&L management, eCommerce platform management, creative and marketing campaign leadership, strategy development and analysis. A core strength is leading and developing talent, and a solid track record of success in that area. My proudest accomplishment as a leader has been watching the growth, recognition and advancement of my employees. Four direct report employees at REI were nominated for employee of the year. Three direct report employees at Keurig Green Mountain have been promoted to managers within the past two years.