Melanie Stanek Email Address

Fundraising and Public Relations Consultant

Nonin Medical, Inc. invented the finger pulse oximeter and is a leader in designing and manufacturing noninvasive medical monitoring solutions that meet customers' technology needs today and tomorrow. Headquartered in Plymouth, Minn., USA, with an additional customer service center in Amsterdam, the Netherlands, Nonin Medical sells its pulse and regional oximeters, capnographs, sensors and software to health professionals and consumers in more than 125 countries. The company also has more than 200 OEM partners worldwide.

I am a global healthcare marketing communications professional with more than 15 years of experience who can develop and execute value-based solutions and brands.“Managing through ambiguity, distilling data into simple messages and actions, and coaching teammates to achieve goals from the customer perspective are my specialties.”•Excellent communication, analytical and problem-solving skills •Ability to obtain executive buy in and lead cross-functional teams•Strong global brand and program development experience•Solid marketing, creative and vendor team leadership experience•Extensive experience using CRM software, analytics, CMS, marketing automation tools •Understanding of hospital, homecare, consumer and remote patient monitoring segmentsAreas of Expertise: Strategic marketing plan and program development, key messaging, value proposition and brand development, tradeshow and events strategy, integrated global product and program launch marketing communications plans, writing, editing and story telling, project management, public relations, Web, social media marketing, digital marketing, direct mail, market research, analytics, lead generation and management through CRM systems, product naming and trademarking, employee communications, sales collateral, budget and staff management