Steve Silvers Email Address

Global Product and Privacy Leadership

Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar (NYSE: NSR) isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results. As one of the few companies capable of knowing with certainty who is on the other end of every interaction, we're trusted by the world's great brands to make critical decisions some 20 billion times a day. We help marketers send timely and relevant messages to the right people. Because we can authoritatively tell a client exactly who is calling or connecting with them, we make critical real-time responses possible. And the same comprehensive information that enables our clients to direct and manage orders also stops attackers. We know when someone isn't who they claim to be, which helps stop fraud and denial of service before they're a problem. Because we're also an experienced manager of some of the world's most complex databases, we help clients control their online identity, registering and protecting their domain name, and routing traffic to the correct network address. By linking the most essential information with the people who depend on it, we provide more than 12,000 clients worldwide with decisions-not just data.

Steve is the VP Product Management of the Neustar IDMP, which is part of Neustar Marketing Solutions. With a deep technical background and extensive ad-server and ad-ecosystem domain knowledge combined with his experience at Microsoft and Adobe, Steve has emerged as one of the more knowledgeable product leads in the entire ad-tech space. Steve has led much of the differentiating product work behind the IDMP platform including attribution, ad-server integrations, conversion types, audience & look-a-like modeling all the way through media and website interplay. With a BS in Comp Sci from the University of Michigan and an early career as a developer, Steve is at home solving complex technical issues with the engineering teams. More interesting however are Steve’s problem solving skill and ability to communicate complex concepts to customers in an easy way that enables them to grasp and adopt products.Steve is at home both in large companies and start-ups, as well as in Agile or Waterfall development processes. He is a strong leader, an experienced public speaker and an avid sailor.